News & Events · Green Business Matching · 4 Nov 2026

Dương An: the singer of "Gọi đò" behind a vegan mushroom bánh mì cart, and the 50 outlets that followed

When the singer Dương Ngọc Thái stood selling bánh mì by the roadside, plenty of people whispered: a has-been singer reduced to selling sandwiches. He heard it, and let it go. "I'm not selling bánh mì because my career is over," he told VnExpress. "I heard it and moved on. I wasn't upset, and I didn't argue."

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AnchayTV · Official media partner of Green Business Matching Green business stories 4/35 from Green Business Matching Day Vietnam, 4 November 2026. Original on gbm.network ↗

Dương An at Green Business Matching Day Vietnam, 4 November 2026

Dương An Vegan Mushroom Bánh Mì · Dương An Vegan Production & Trading Co., Ltd · Ho Chi Minh City · banhminamchay.com

Dương Ngọc Thái
Dương Ngọc TháiSinger · Founder of Dương An vegan mushroom bánh mìI am not selling bánh mì because my career is over.

The man who sang "Gọi đò" has kept a strict vegetarian diet for many years. The vegan mushroom bánh mì grew out of that habit, and out of a wish for a steady family income beyond the stage. He manned the cart himself, livestreamed, chatted with customers. Little more than a year later, Dương An Vegan Mushroom Bánh Mì had around 50 franchised outlets, from Ho Chi Minh City up to Hà Nội and down to An Giang.

One bánh mì, three kinds of An

The brand name joins the founder's family name with a word he treats as his core value: An, meaning peace. Dương An sets out "3 An": peace of mind about health, peace in daily life, peace in the soul. The VND 25,000 bánh mì comes with grain pâté, mushroom cold cuts, vegan floss, pickles and a house sauce; the ingredients are made at the company's workshop and supplied to the franchise outlets. Beyond bánh mì, Dương An retails its own-brand vegan pâté, mushroom floss and vegan sausages.

Alongside him is his wife, the singer Triệu Ái Vi, who works behind the scenes running the business, together with co-founders Hoàng Kim Liên and chef Nguyễn Niềm Tưởng. In 2025 Dương Ngọc Thái went so far as to release a song called "Bánh Mì Nấm Chay" (written by Sơn Hạ), making it perhaps one of the few products in Vietnam with a song of its own.

Opening Green Business Matching Day

On the morning of 04.11.2026 at Lumi Hub, Dương Ngọc Thái opened Green Business Matching Day Vietnam with a musical performance, then returned to his booth with a team in yellow and green and a chef in a white toque, the table piled with baskets of warm bánh mì, fresh mushrooms and greens. Many international guests tasted Vietnamese vegan bánh mì for the first time right there.

A visit from the Consul General of India and the INCHAM Chairman

Soon after arriving at Lumi Hub, the Consul General of India in Ho Chi Minh City, Dr. Vipra Pandey, was shown around the booths by Mr. Thao Le and Mr. Nguyễn Tiến Tuyến, and one of the first stops was Dương An. Dương Ngọc Thái, a mushroom bánh mì in hand, shook the Consul General's hand and introduced a bánh mì with no meat and no egg, one that any vegetarian in India could eat. Mr. J.P. Shriram, Chairman of the Indian Business Chamber in Vietnam (INCHAM), also stopped by to talk with Dương Ngọc Thái and the Dương An team about the franchise chain.

In India, where more than a third of the population is vegetarian, Vietnamese bánh mì is already famous, but a vegan bánh mì is still rare. That is why a VND 25,000 mushroom bánh mì at Lumi Hub that morning drew so much attention from the Indian guests.

Dương An is one of the 21 sponsors of the programme.

Video · 0:54 · Singer Dương Ngọc Thái introduces Dương An vegan mushroom bánh mì to the Consul General of India, Dr. Vipra Pandey, with Mr. Thao Le and Mr. Nguyễn Tiến Tuyến; the booth stayed busy all morning · Ca sĩ Dương Ngọc Thái giới thiệu bánh mì nấm chay Dương An với Tổng Lãnh sự Ấn Độ Dr. Vipra Pandey, cùng anh Thao Lê và anh Nguyễn Tiến Tuyến; gian hàng đông khách suốt buổi sáng · Ăn Chay TV

At the recognition ceremony that closed the programme, Dương An was honoured by the organisers together with the other 20 sponsors, witnessed by Mr. Mohan Ramesh Anand (Founder & CEO, Canopus Group), Mr. Thao Le (Founder, AnChay.TV) and Mr. Nguyễn Tiến Tuyến (Founder & CEO, Chay Vietnam).

Certificate of appreciation presented by the organisers to Dương An, sponsor of Green Business Matching Day Vietnam, 4 November 2026
Certificate of appreciation presented by the organisers to Dương An, sponsor of Green Business Matching Day Vietnam, 4 November 2026
The Dương An team and chef at the booth before the opening
The Dương An team and chef at the booth before the opening
Singer Dương Ngọc Thái opens the programme
Singer Dương Ngọc Thái opens the programme
Dương Ngọc Thái receives flowers from Mr. Nguyễn Tiến Tuyến, Founder & CEO of Chay Vietnam
Dương Ngọc Thái receives flowers from Mr. Nguyễn Tiến Tuyến, Founder & CEO of Chay Vietnam
Consul General of India Dr. Vipra Pandey (centre) visits the Dương An booth with Mr. Thao Le and Mr. Nguyễn Tiến Tuyến; Dương Ngọc Thái (right) holds a mushroom bánh mì
Consul General of India Dr. Vipra Pandey (centre) visits the Dương An booth with Mr. Thao Le and Mr. Nguyễn Tiến Tuyến; Dương Ngọc Thái (right) holds a mushroom bánh mì
Consul General Dr. Vipra Pandey shakes hands with singer Dương Ngọc Thái at the Dương An booth
Consul General Dr. Vipra Pandey shakes hands with singer Dương Ngọc Thái at the Dương An booth
Mr. J.P. Shriram, Chairman of INCHAM (centre), with Mr. Thao Le and Dương Ngọc Thái at the Dương An booth
Mr. J.P. Shriram, Chairman of INCHAM (centre), with Mr. Thao Le and Dương Ngọc Thái at the Dương An booth
Mr. J.P. Shriram talks with Dương Ngọc Thái and the Dương An team
Mr. J.P. Shriram talks with Dương Ngọc Thái and the Dương An team
International guests talking among the green business booths
International guests talking among the green business booths
International guests at the Dương An booth
International guests at the Dương An booth
Dương Ngọc Thái with guests at the Dương An booth
Dương Ngọc Thái with guests at the Dương An booth
Recognition of the 21 sponsors of Green Business Matching Day Vietnam: the first group of recipients
Recognition of the 21 sponsors of Green Business Matching Day Vietnam: the first group of recipients
Recognition of the 21 sponsors: the second group of recipients, with Mr. Mohan Ramesh Anand (Canopus Group), Mr. Thao Le (AnChay.TV) and Mr. Nguyễn Tiến Tuyến (Chay Vietnam)
Recognition of the 21 sponsors: the second group of recipients, with Mr. Mohan Ramesh Anand (Canopus Group), Mr. Thao Le (AnChay.TV) and Mr. Nguyễn Tiến Tuyến (Chay Vietnam)

Green Business Matching Day Vietnam is co-organised by INCHAM with Canopus, AnChay.TV and Chay Vietnam, with the support of the Consulate General of India in Ho Chi Minh City, Ministry of External Affairs of India.

Based on material provided by the company; compiled by the organisers of Green Business Matching Day Vietnam as a gift to the businesses that joined the day.

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