News & Events · Green Business Matching · 4 Nov 2026
Cocovie: from coconut oil in an old LaVie bottle to a brand that "wastes nothing of the coconut"
Cocovie's story begins with an old water bottle. A friend in the Mekong Delta sent Hoàng Thanh Thủy some homemade coconut oil, decanted into an empty LaVie bottle. Her hair, damaged by dyeing, recovered after a single use. Thủy, by then a veteran of the cosmetics and luxury-goods trade, asked herself: "If this product is so good, why is the person who makes it still poor?"
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Mekong Coconut Oil Co., Ltd · Bến Tre – Ho Chi Minh City · cocovie.com.vn
That question took her to Bến Tre, a province she had never set foot in before the age of 35. The Cocovie name came from that very bottle: coconut joined to LaVie, together with an ambition both modest and large, that Bến Tre coconut oil would one day be as familiar in every home as a bottle of water.
A press in the middle of the coconut grove
Cocovie does not truck its coconuts to the city. Its presses sit right in the coconut groves of Bến Tre, and the coconuts are cold-pressed within hours of harvest to keep their full aroma and nutrients. The approach also creates jobs on the spot for local women. The early years were not easy: Thủy recalls losing money to a partner, and walking farmers through hygiene and production steps one by one herself.
From virgin coconut oil, Cocovie has branched into cooking coconut oil, coconut-oil soap, serums, hair treatments and coconut water. What makes Cocovie different is its zero waste philosophy: shells become soap dishes, pressed pulp becomes an exfoliating salt scrub, the water becomes a drink; packaging is glass, and customers are encouraged to bring their bottles back for refills. The founder says the products are 100 per cent vegan and grown organically to USDA standards.
Going far by going slowly
In 2019, Thủy was selected for the Australian Government's Women Trading Globally programme for women exporters. The pandemic halved sales in its first two months; Cocovie moved online, and closed 2020 debt-free, still paying staff their full thirteenth-month bonus. "Profit is only a measure of whether a business is viable. It is not the destination," she says. Cocovie's slogan is in the same spirit: "dzừa đủ – dzừa tốt", a pun on the word for coconut that reads roughly as "just enough, just right".
At Green Business Matching Day Vietnam on 4 November 2026, Cocovie is one of the 21 sponsors of the programme, bringing the story of the Bến Tre coconut to partners from India and beyond. Its booth, draped in green cloth printed with "100% chiết xuất dừa lành tính" (100% gentle coconut extracts), displayed coconut oil, serums, soaps and other coconut care products. Behind it stood a poster setting out Cocovie's business model in English, under the line "A more beautiful You – a greener Earth" and the promise "Greener Tomorrows begins with COCOVIE".
At the recognition ceremony that closed the programme, Cocovie was honoured by the organisers together with the other 20 sponsors, witnessed by Mr. Mohan Ramesh Anand (Founder & CEO, Canopus Group), Mr. Thao Le (Founder, AnChay.TV) and Mr. Nguyễn Tiến Tuyến (Founder & CEO, Chay Vietnam).
Green Business Matching Day Vietnam is co-organised by INCHAM with Canopus, AnChay.TV and Chay Vietnam, with the support of the Consulate General of India in Ho Chi Minh City, Ministry of External Affairs of India.
Based on material provided by the company; compiled by the organisers of Green Business Matching Day Vietnam as a gift to the businesses that joined the day.
