News & Events · Green Business Matching · 4 Nov 2026

Ông Già Chạy: the whole Central Highlands noni tree, from fruit, root and seed to a powder you "drink like coffee"

In Buôn Ma Thuột, the coffee capital, one brand has picked a different fruit of the red basalt soil: noni fruit. Noni is an old Vietnamese folk remedy, pungent and hard to swallow, usually steeped in rice wine or dried. Ông Già Chạy has turned it into a modern range: noni juice concentrate steeped with rock sugar and honey to a house recipe, Elephant Noni from wild fruit, noni wine, noni extract, noni root, dried noni fruit tea, noni seed tea, dried fermented noni, a noni energy powder and a Noni Like Coffee powder, twelve domestic products in all, every one plant-based.

GBM NetworkĂn Chay TV

AnchayTV · Official media partner of Green Business Matching Green business stories 34/35 from Green Business Matching Day Vietnam, 4 November 2026. Original on gbm.network ↗

Guests and companies at Green Business Matching Day Vietnam, Lumi Hub, 4 November 2026

Tiện Ích Gia Đình Việt.com Co., Ltd. · Buôn Ma Thuột, Đắk Lắk · onggiachay.com

The company says its noni is grown in Đắk Lắk, where the red basalt soil gives it a distinctive flavour, and commits to sustainable growth with its staff, suppliers, community and environment. The facility received a food-safety certificate from the Đắk Lắk Department of Industry and Trade in 2023.

At Green Business Matching Day

For India, where noni is used in Ayurvedic medicine, and for markets already familiar with noni juice such as Japan, Korea and the United States, a noni brand from the Central Highlands has a story ready to tell. Ông Già Chạy will be at Lumi Hub on the morning of 04.11.2026 in the health and wellness group.

Video · 0:27 · Green business stories: Ông Già Chạy · Chuyện doanh nghiệp xanh: Ông Già Chạy · Ăn Chay TV

Green Business Matching Day Vietnam is co-organised by INCHAM with Canopus, AnChay.TV and Chay Vietnam, with the support of the Consulate General of India in Ho Chi Minh City, Ministry of External Affairs of India.

Based on material provided by the company; compiled by the organisers of Green Business Matching Day Vietnam as a gift to the businesses that joined the day.

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