News & Events · Green Business Matching · 4 Nov 2026
Mít Vegan: the farmer who bred a red-fleshed jackfruit, then turned discarded young jackfruit into "plant-based meat"
Nguyễn Viết Vị was not born in jackfruit country. He grew up in Thái Bình, studied finance and worked for a Taiwanese agricultural company before moving to Chơn Thành in 2006 to start out with a guava orchard. More than a decade later he did something few farmers do: he bred his own red-fleshed jackfruit, PT79, a large fruit with crimson flesh, and had the variety registered for protection. He then built the Phước Thiện cooperative into a GlobalG.A.P.-certified jackfruit growing area with 22 members and around 150 contract households across more than 1,000 hectares. He was a National Outstanding Farmer in Production and Business for 2023–2025, chairs the Club of Outstanding Farmers of Đồng Nai, and on 12 October 2026 in Hanoi was honoured as an Outstanding Vietnamese Farmer of 40 Years of Đổi Mới and Integration. The Phước Thiện Cooperative he directs is a national model cooperative.
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AnchayTV · Official media partner of Green Business Matching Green business stories 1/35 from Green Business Matching Day Vietnam, 4 November 2026. Original on gbm.network ↗
MIT VEGAN Food Joint Stock Company · Phước Thiện Trade and Services Cooperative · Bù Đốp, Đồng Nai (formerly Bình Phước)
We are farmers of the age of integration, digital farmers.
When the jackfruit price collapsed, the waste became the main product
Fresh jackfruit prices sometimes fall through the floor, while young and reject fruit are left lying about the orchard. The cooperative decided to build a "green food" plant: treating the latex, preparing young jackfruit and processing it into what Vị calls plant-based meat. From early 2024, jackfruit pâté, jackfruit salad, jackfruit chả lụa (Vietnamese pork-style roll) and jackfruit sausages appeared one after another; today the Mít Vegan brand has 12 vegan products, among them jackfruit chả lụa made with about 75% young jackfruit, spring rolls, dumplings, sausages, pâté, jackfruit braised with cashews, young jackfruit flour and canned young jackfruit. The plant buys young jackfruit from farmers at VND 5,000 a kilo and processes around five tonnes of jackfruit a day.
"If agriculture is to grow sustainably, it cannot stop at producing raw materials," Vị says. "We are farmers of the integration era, digital farmers."
The cooperative's PT79 red-fleshed jackfruit holds OCOP 4-star status and a registered growing-area code, and at one point it shipped two tonnes of vacuum-packed fresh jackfruit a week to the Netherlands. The cooperative's aim is for 70–80% of its output to go into processing for export.
At Green Business Matching Day
On the morning of 04.11.2026, Mít Vegan was among the Vietnamese companies that took the stage to present to Indian and international partners, and its booth, with fresh jackfruit set beside boxes of chả lụa and jackfruit pâté, was where many visitors lingered longest. For the Indian market, where young jackfruit is already a traditional dish, the story of jackfruit chả lụa from Đồng Nai needs little explaining.
Mít Vegan is one of the 21 sponsors of the programme.
At the recognition ceremony that closed the programme, Mít Vegan was honoured by the organisers together with the other 20 sponsors, witnessed by Mr. Mohan Ramesh Anand (Founder & CEO, Canopus Group), Mr. Thao Le (Founder, AnChay.TV) and Mr. Nguyễn Tiến Tuyến (Founder & CEO, Chay Vietnam).
Green Business Matching Day Vietnam is co-organised by INCHAM with Canopus, AnChay.TV and Chay Vietnam, with the support of the Consulate General of India in Ho Chi Minh City, Ministry of External Affairs of India.
Based on material provided by the company; compiled by the organisers of Green Business Matching Day Vietnam as a gift to the businesses that joined the day.
