News & Events · Green Business Matching · 4 Nov 2026
msSlim: rice for diabetics, slow-cooked for 36 hours from Sóc Trăng purple brown rice
msSlim began with a very domestic question: how can a mother and a sister with diabetes still eat rice? One of the founders carried that question around for three or four years, and the answer came from a research team of several nationalities: Dr Thavarajah (Sri Lanka), with a cooking method that lowers calories; Dr Hiroki Kotabe (a Japanese-American), who leads R&D with a traditional Japanese rice-cooking process; Dr Sonia (University of Indonesia) on nutrition; and engineer Hồ Quang Cua, father of the ST25 rice variety, who supplies the Sóc Trăng purple brown rice.
GBM NetworkĂn Chay TV
AnchayTV · Official media partner of Green Business Matching Green business stories 8/35 from Green Business Matching Day Vietnam, 4 November 2026. Original on gbm.network ↗
msSlim healthy cooked rice · Mancom Co., Ltd · Bình Dương – Ho Chi Minh City · msslim.vn
"Obesity and diabetes are the diseases of our age," says Nguyễn Duy Linh, the chief executive. "We take a different approach, with very real Vietnamese rice grains."
Fresh rice, Japanese technology, Sóc Trăng grain
Each 135-gram msSlim rice cake is 48 per cent purple brown rice, 8 per cent mixed beans and 3 per cent Japanese shiitake extract, slow-cooked Japanese-style for 36 hours so that part of the starch converts into resistant starch, then IQF flash-frozen in wrapping paper imported from Japan. The user simply microwaves it for three to five minutes or steams it for 10 to 15. The company says the rice has roughly half the calories of white rice and a low glycaemic index. The factory, in Thuận An, Bình Dương, is certified to ISO 22000:2018; the msSlim trademark is registered in Vietnam, the United States and Australia.
On the market since late 2020, msSlim is now stocked by Co.opMart, 7-Eleven, GS25, Annam Gourmet, Organic Mart and shops in Ho Chi Minh City, Hà Nội, Hải Phòng and Đà Nẵng. In late 2023, the product was presented to the delegation of Vietnam's Honorary Consulate in Marseille, with a view to taking Vietnamese rice to France.
At Green Business Matching Day
The msSlim booth at Lumi Hub, with its purple insulated bags, was where many guests held a frozen "rice cake" in their hands for the first time. For partners from India, where diabetes is among the heaviest burdens on public health, msSlim's story of rice for diabetics may well have been one of the most relatable of the day.
msSlim is one of the 21 sponsors of the programme.
At the recognition ceremony that closed the programme, msSlim was honoured by the organisers together with the other 20 sponsors, witnessed by Mr. Mohan Ramesh Anand (Founder & CEO, Canopus Group), Mr. Thao Le (Founder, AnChay.TV) and Mr. Nguyễn Tiến Tuyến (Founder & CEO, Chay Vietnam).
Green Business Matching Day Vietnam is co-organised by INCHAM with Canopus, AnChay.TV and Chay Vietnam, with the support of the Consulate General of India in Ho Chi Minh City, Ministry of External Affairs of India.
Based on material provided by the company; compiled by the organisers of Green Business Matching Day Vietnam as a gift to the businesses that joined the day.
