BLive Mart: 3.5 kg laundry pouches from a factory in Ninh Bình, and a QR code in the lobbies of 100 buildings

Blive Group Joint Stock Company (BLive Mart) · Ninh Bình · blivemart.com

From the factory to the phone

BLive Mart, "Siêu thị của mọi nhà" (the supermarket for every home), is the brand of Blive Group Joint Stock Company (Công ty Cổ phần Tập đoàn Blive), first registered in Ninh Bình on 26 November 2019, with Mr Đặng Quang Dũng as General Director. The company describes itself as an O2O supermarket chain, combining physical shops with a mobile app, and has its working office right at the Bell Đức factory in Hiển Khánh commune, Ninh Bình, where the laundry and dishwashing liquids that BLive Mart distributes are made. According to Bell Đức, the factory has been operating in Vietnam since 2009.

On 25 March 2026, at that same factory, BLive Mart held its kick-off with nearly 200 partners and shop owners and announced plans to expand to 34 provinces and cities. The idea Mr Dũng set out is a simple one: cut out intermediaries so that shoppers can buy at what the company calls "factory-gate prices". Goods reach users through the app and through a network of regional warehouses, distributors, agents and partner shops. On 16 July 2026, the BLive Mart Phan Thiết supermarket opened at 369–371 Trần Hưng Đạo; the company's website also lists an outlet in the Văn Phú urban area in Hanoi. In October 2026, the company said it had placed QR codes for downloading the app in the lobbies of 100 buildings, 50 in Hanoi and 50 in Ho Chi Minh City.

A clean home, a greener life

BLive Mart's online shelves hold three familiar groups: laundry care, home cleaning and personal care, under the labels BLive, Dbii, Sbee, BellEuro and Baby Wolfoo, marked as made in Vietnam. The company calls this a range that applies biotechnology, and has chosen large 3.5 kg pouches in order, in its own words, to optimise packaging costs.

What deserves appreciation is the way BLive Mart itself talks about "green living". In an article published in October 2026, the company wrote that environmental value has to be assessed against concrete criteria, from raw materials and biodegradability to packaging and waste water, and that green living starts with small things in every household: choosing a suitable product, using the right dose, saving resources and handling packaging responsibly. A modest reminder, and one in keeping with the spirit of a green business day.

BLive Mart is one of the 21 sponsors of the programme.

At the recognition ceremony that closed the programme, BLive Mart was honoured by the organisers together with the other 20 sponsors, witnessed by Mr. Mohan Ramesh Anand (Founder & CEO, Canopus Group), Mr. Thao Le (Founder, AnChay.TV) and Mr. Nguyễn Tiến Tuyến (Founder & CEO, Chay Vietnam).

Green Business Matching Day Vietnam is co-organised by INCHAM with Canopus, AnChay.TV and Chay Vietnam, with the support of the Consulate General of India in Ho Chi Minh City, Ministry of External Affairs of India.

Based on material provided by the company; compiled by the organisers of Green Business Matching Day Vietnam as a gift to the businesses that joined the day.